The Avengers
http://www.moviestrailer.org/the-avengers-movie-trailer.html
The trailer I reviewed was The Avengers trailer, where an agency called S.H.I.E.L.D puts together a team of superhumans to save the Earth from being destroyed by extraterrestrial villains. This movie is a highly anticipated movie that is supposed to be released May of next year and has reviewers on the edge of their seats, directed by Joss Whedon. This movie is widely acclaimed because of its plethora of famous actors and actresses involved in this screening. Also this movie was foreshadowed by movies that past already like Iron Man, Captain America, and Thor. I wanted to choose this trailer to review because I enjoy watching action movies and this movie by seeing this trailer has only built up my anticipation of its release in theaters on May of 2012.This trailer began with slow establishing shots, setting the stage of the movie and creating a drag in for its viewers. The setting of New York is established through above the air shots that seems to pan over the city and quickly cut to an explosion that opens up the viewers eyes. The trailer seems to allude to the fact that Earth is in a bad state ahead of time to create a sense of conflict before the protagonists are introduced because we get glimpses of the antagonist ahead of even the production company. A voice over is also used to further dramatize the trailer saying, "you were made to be ruled" slowing into the trailer, but as the protagonists start to be revealed (Samuel L. Jackson) then the trailer seems to pick up drastically and become a lot more fast paced. I enjoy these trailers that drag in the beginning and drastically pick up pace because they maintain your focus and build your suspense further until you actually go see the movie. I also liked how this trailer did not reveal its production company paramount and marvel until a third into the actual trailer. This trailer like all good trailers do give insight into the characters of the movie without revealing too much of the storyline.
The cinematography adds to the suspense of the trailer because it brings intimate closeup shots varied with wide movement shots that portray an interesting scenery that foreshadows how the movie will turn out. Also the fast paced cutting to each super hero gives the audience a better sense of who the main characters in the film will be, so they can know what to expect and not go into the movie blindly, not knowing anything. Other action sequences that have a lot of depth to them are also included, so the audience does not get bored with only close up and know what type of genre this movie is. A lot of movement shots are incorporated since this film is an action one that provides good usage of tracking shots and over head shots that seem to be shot on a plane or high above ground following the action.
The editing in this trailer creates this fast paced mood that seems to reflect how the action will turn out in the film also. The fast paced cutting and fades to black seem to further build suspense throughout the trailer and try to maintain suspense, so it will stick in the viewers mind. The face paced cutting seems to parallel the intensity of the music and song being played that drops just as the action ends in the end. Also we see some further editing techniques when the villain shoots out blue beams through his hands, to create a false sense of danger in the movie. I believe this technique of gradual build up is used in mostly all great trailers that want its viewers to be hooked into their film so they can go watch it.
The sound is just as crucial as any part in a trailer because without it the suspense would not be complete. Great shots grab peoples visual admiration to the movie but sounds create another sensory tie to the movie and trailer. Without the music build up or the explosions I would not have been as interested in the trailer and would not have been able to categorize it as a action film, but the music complements the action. The sound seems to set the movie into context and complement what goes on in the movie, by giving it a back story just as seen in this trailer through the voiceovers.